Teaching an Old Company New Tricks: How Theresa Smith Is Re-Inventing Her Family’s Business

by Lewis Schiff | May 2, 2018 | Family Business, Fellowship Program, Kill the Legacy, Meet the Fellow, Sales Amplification, Women in Business

Theresa Smith has a few big transitions ahead of her. She is currently in the process of succeeding her father, Phil Catron, as CEO at her company NaturaLawn of America, where she’s currently Marketing Director. A provider of natural, environmentally-friendly...