To Save Malls From Disappearing Will Take A Return To Tradition
Anyone who lived their teen years through the 80’s or 90’s probably spent a lot of time at the local retail mall or galleria. Remember those? They were nothing like the ghost towns we see today. Many of us recall fond memories as we drive past, opting...
The One Trait You Must Have For Successful Negotiation
A recent post from fellow Birthing of Giants Board of Experts member, Vanessa Nornberg, reminded me of a four year old post from my Inc. magazine column. At the time I was involved in several negotiations, and noticed a big negotiation fail that my colleagues were...
Why You Need To Prepare For Abrupt Market Changes Even When Business Is Booming
Recently I stumbled over a 4 year old post from my Inc. magazine column that reminded me of how many entrepreneurs don’t give enough thought to how their business will react to abrupt market changes. This is especially true when business is going well. But there...
Five Steps To Better Marketing Partnerships
Getting customers to take notice of your company can be a tough gig. One seemingly easy way to get the word out is to partner up with another business for a cross promotional deal. In theory the idea sounds great, and many a marketing partnership has been mutually...