by Norm Brodsky | Aug 14, 2019 | Business Tips, Entrepreneurship, Mentoring, Oil & Gas Industry
Recently I stumbled over a 4 year old post from my Inc. magazine column that reminded me of how many entrepreneurs don’t give enough thought to how their business will react to abrupt market changes. This is especially true when business is going well. But there...
by Norm Brodsky | Jul 31, 2019 | Business Tips, Marketing
Getting customers to take notice of your company can be a tough gig. One seemingly easy way to get the word out is to partner up with another business for a cross promotional deal. In theory the idea sounds great, and many a marketing partnership has been mutually...
by Norm Brodsky | Jul 17, 2019 | Business Tips, Mentoring, Small Business
I’m a big believer in building a company today as if you were going to sell it for maximum dollars tomorrow. The fact that you might not actually be selling your business doesn’t matter. “In other words, no shortcuts. Do what’s best for the...
by Lewis Schiff | Jun 26, 2019 | Business Tips, Negotiating
Negotiation is a trigger word for just about anyone, and as my own research has shown for my book, Business Brilliant, many people are just not that skilled at it. That doesn’t mean that you can’t become skilled at negotiating. Metal Mafia owner and...
by Norm Brodsky | Jun 19, 2019 | Business Tips, Family Business, Mentoring, Money, Small Business
When your company has credit card debt, there’s almost always a logical reason for it, financing growth being at the top of the list. But it’s not a great idea to carry a lot of debt year over year. In a recent post on my Inc. magazine column, I tell the...
by Lewis Schiff | Jun 12, 2019 | Business Tips, Sales Amplification, Women in Business
A killer sales team needs a killer sales strategy to really bring in the revenue. A typical component of that strategy for companies – especially retail or SaaS – is to begin the pricing portion of sales calls with a list price. Many sales trainers think...
