by Lewis Schiff | Jan 15, 2020 | Sales Amplification
Teams have more sales automation tools than ever to streamline, optimize, and maximize their ability to bring in revenue, but Board of Experts member and Metal Mafia owner, Vanessa Nornberg, cautions care with too much automation, tech assisted shortcuts, or...
by Lewis Schiff | Jan 8, 2020 | Recruiting, Sales Amplification
Sales teams are notoriously hard to build, and even harder to maintain. Sales amplification – one of the pillars of the Birthing of Giants Fellowship program – involves finding precision talent that with the right tools can sell smarter and bigger. True...
by Lewis Schiff | Dec 18, 2019 | Recruiting, Sales Amplification
In the last part of Board of Experts member and Metal Mafia owner, Vanessa Nornberg’s, series on finding the best sales talent for your company, she takes us to the road test – a short, hands-on opportunity for your potential new sales hire to show what...
by Lewis Schiff | Dec 4, 2019 | Recruiting, Sales Amplification
In part three of her sales interview series, Board of Experts member and Metal Mafia owner, Vanessa Nornberg, takes us into the interview room. Vanessa uses a tried and true method to fast track hiring salespeople. It begins with an email, moves through a phone...
by Norm Brodsky | Nov 20, 2019 | Customer Service
Recently my wife and I met up with a friend and master salesperson, “Linda.” Linda runs a hat shop in Manhattan – a tiny shop that manages to hold its own against both big retailers AND e-commerce stores. As I sat in Linda’s shop, waiting for...
by Lewis Schiff | Nov 6, 2019 | Sales Amplification
In part two of her sales interview series, Board of Experts member and Metal Mafia owner, Vanessa Nornberg, guides us through the phone interview portion of the recruitment process. As an expert with decades of building stellar sales teams, Vanessa has constructed an...
by Norm Brodsky | Oct 30, 2019 | Business Tips
A little luck can go a long way in growing a business, but as I discussed in a four year old post from my Inc. magazine column, the challenge is knowing the difference between good business sense and plain good luck. I’ve had my share of luck over the years, but...
by Lewis Schiff | Oct 23, 2019 | Podcast
In our latest episode of the Birthing of Giants podcast, I’m checking back in with Digital Trends co-founder, Dan Gaul. I last had him on the show about a year ago after he attended a Birthing of Giants Fellowship masterclass. One year into his goal of building out an...
by Lewis Schiff | Oct 16, 2019 | Sales Amplification
Good sales talent is hard to find. Many companies struggle with high turnover rates, and waste time and resources building a sales team, only to have to start over when their new hires prove to be a bad match. According to Vanessa Nornberg, owner of Metal Mafia and...
by Norm Brodsky | Oct 9, 2019 | Sales Amplification
Finding a salesperson with the right energy, drive, culture fit, and productivity is tough, tough, tough. It’s tempting to do what I did early on in my career and hire my competitors’ salespeople, but as I wrote about in a vintage post on my Inc. magazine...
