by Norm Brodsky | Feb 5, 2020 | Business Startups
As you read this post, a good hundred startups will be born. Half of them will be dead within 5 years. If it’s backed by venture capital, the number is closer to 75%, according to recent research. Most of the founders of these startups will tell you that they...
by Norm Brodsky | Nov 20, 2019 | Customer Service
Recently my wife and I met up with a friend and master salesperson, “Linda.” Linda runs a hat shop in Manhattan – a tiny shop that manages to hold its own against both big retailers AND e-commerce stores. As I sat in Linda’s shop, waiting for...
by Norm Brodsky | Oct 30, 2019 | Business Tips
A little luck can go a long way in growing a business, but as I discussed in a four year old post from my Inc. magazine column, the challenge is knowing the difference between good business sense and plain good luck. I’ve had my share of luck over the years, but...
by Norm Brodsky | Oct 9, 2019 | Sales Amplification
Finding a salesperson with the right energy, drive, culture fit, and productivity is tough, tough, tough. It’s tempting to do what I did early on in my career and hire my competitors’ salespeople, but as I wrote about in a vintage post on my Inc. magazine...
by Norm Brodsky | Sep 25, 2019 | Entrepreneurship, Mentoring
Mistakes are part of being human, but when an entrepreneur makes a mistake, it can be at the cost of jobs, opportunities, millions of dollars, or even the survival of the company. I’ve been there. The one thing that I learned (the hard way) is that entrepreneur...
