by Norm Brodsky | Aug 14, 2019 | Business Tips, Entrepreneurship, Mentoring, Oil & Gas Industry
Recently I stumbled over a 4 year old post from my Inc. magazine column that reminded me of how many entrepreneurs don’t give enough thought to how their business will react to abrupt market changes. This is especially true when business is going well. But there...
by Norm Brodsky | Jul 31, 2019 | Business Tips, Marketing
Getting customers to take notice of your company can be a tough gig. One seemingly easy way to get the word out is to partner up with another business for a cross promotional deal. In theory the idea sounds great, and many a marketing partnership has been mutually...
by Norm Brodsky | Jul 17, 2019 | Business Tips, Mentoring, Small Business
I’m a big believer in building a company today as if you were going to sell it for maximum dollars tomorrow. The fact that you might not actually be selling your business doesn’t matter. “In other words, no shortcuts. Do what’s best for the...
by Norm Brodsky | Jun 19, 2019 | Business Tips, Family Business, Mentoring, Money, Small Business
When your company has credit card debt, there’s almost always a logical reason for it, financing growth being at the top of the list. But it’s not a great idea to carry a lot of debt year over year. In a recent post on my Inc. magazine column, I tell the...
by Norm Brodsky | May 29, 2019 | Business Tips, Entrepreneurship, Mentoring, Small Business
When’s the best time to think about selling your company? Right now, even if you have no current plans to sell. I’m a firm believer that you should build your company from the beginning to sell for maximum dollar. In my experience most entrepreneurs...
