by Lewis Schiff | Jun 5, 2016 | Marketing
I’d like to introduce you to Raz Choudhury who is the CEO and co-founder of Office Interactive, a cutting-edge NYC- based company founded three years ago. His background is in app development and he ran USAWeb for almost 20 years, working with agencies on their...
by Norm Brodsky | May 8, 2016 | Entrepreneurship, Marketing
Low-price competition is a serious threat. How can a small business fight it? Dear Norm, A couple of years ago, I took over an online kitchen-supply business that my wife had started with a partner five years before. It was built around a niche product, the Sea...
by Lewis Schiff | Nov 8, 2015 | Entrepreneurship, Lead Generation, Marketing
Mad Men’s Don Draper would hardly recognize the advertising landscape today. The print and television campaigns he specialized in are quickly losing prominence thanks to the growth of digital marketing and social media. It’s probably for the best that...
by Lewis Schiff | Nov 7, 2015 | Entrepreneurship, Marketing
I’ll let you in on the not-so-secret trick to advertising: it’s all about getting an audience to identify with a product. If you want to appeal to a few different audiences, you’re going to have to come up with a few different ways to do it. That’s where multicultural...
