Norm Brodsky on Competition

Norm Brodsky on Competition

Low-price competition is a serious threat. How can a small business fight it? Dear Norm, A couple of years ago, I took over an online kitchen-supply business that my wife had started with a partner five years before. It was built around a niche product, the Sea...
Why Start-ups Fail

Why Start-ups Fail

Entrepreneurs usually put the blame on lack of capital. But more often, the problem is how they use the capital they have You always hear that the vast majority of new businesses fail because they’re undercapitalized. I don’t buy that. It’s true in...