by Norm Brodsky | Sep 4, 2019 | Business Tips, Negotiating
A recent post from fellow Birthing of Giants Board of Experts member, Vanessa Nornberg, reminded me of a four year old post from my Inc. magazine column. At the time I was involved in several negotiations, and noticed a big negotiation fail that my colleagues were...
by Norm Brodsky | Aug 28, 2019 | Company Culture
When a key employee takes a leave of absence for whatever reason, it’s often tough on a company. Many turn to temp agencies to fill the gap, but as I discussed in a vintage post on my Inc. magazine column, there’s another way to handle an employee’s...
by Norm Brodsky | Aug 14, 2019 | Business Tips, Entrepreneurship, Mentoring, Oil & Gas Industry
Recently I stumbled over a 4 year old post from my Inc. magazine column that reminded me of how many entrepreneurs don’t give enough thought to how their business will react to abrupt market changes. This is especially true when business is going well. But there...
by Norm Brodsky | Jul 31, 2019 | Business Tips, Marketing
Getting customers to take notice of your company can be a tough gig. One seemingly easy way to get the word out is to partner up with another business for a cross promotional deal. In theory the idea sounds great, and many a marketing partnership has been mutually...
by Norm Brodsky | Jul 17, 2019 | Business Tips, Mentoring, Small Business
I’m a big believer in building a company today as if you were going to sell it for maximum dollars tomorrow. The fact that you might not actually be selling your business doesn’t matter. “In other words, no shortcuts. Do what’s best for the...
