by Lewis Schiff | Nov 8, 2015 | Entrepreneurship, Lead Generation, Marketing
Mad Men’s Don Draper would hardly recognize the advertising landscape today. The print and television campaigns he specialized in are quickly losing prominence thanks to the growth of digital marketing and social media. It’s probably for the best that...
by Lewis Schiff | Nov 7, 2015 | Entrepreneurship, Marketing
I’ll let you in on the not-so-secret trick to advertising: it’s all about getting an audience to identify with a product. If you want to appeal to a few different audiences, you’re going to have to come up with a few different ways to do it. That’s where multicultural...
