EXCERPT FROM WORTH MAGAZINE:
Greg Theroux was having a moment. The Des Moines, Iowa based-entrepreneur was sitting in a classroom in Oxford University at the annual Oxford Innovation Conference for American Entrepreneurs listening to a distinguished lecturer talking about a university project to build a robot that could vacuum up rocks and particles on the surface of Mars.
Greg’s business, Heritage Building Maintenance, deploys 300 janitors to commercial buildings in and around Des Moines, cleaning approximately 12,000,000 square feet per day. So, a robot that can vacuum a corner was worth more to him on Earth than on Mars.
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