by Norm Brodsky | Nov 20, 2019 | Customer Service
Recently my wife and I met up with a friend and master salesperson, “Linda.” Linda runs a hat shop in Manhattan – a tiny shop that manages to hold its own against both big retailers AND e-commerce stores. As I sat in Linda’s shop, waiting for...
by Norm Brodsky | Oct 9, 2019 | Sales Amplification
Finding a salesperson with the right energy, drive, culture fit, and productivity is tough, tough, tough. It’s tempting to do what I did early on in my career and hire my competitors’ salespeople, but as I wrote about in a vintage post on my Inc. magazine...
by Norm Brodsky | Sep 25, 2019 | Entrepreneurship, Mentoring
Mistakes are part of being human, but when an entrepreneur makes a mistake, it can be at the cost of jobs, opportunities, millions of dollars, or even the survival of the company. I’ve been there. The one thing that I learned (the hard way) is that entrepreneur...
by Norm Brodsky | Aug 14, 2019 | Business Tips, Entrepreneurship, Mentoring, Oil & Gas Industry
Recently I stumbled over a 4 year old post from my Inc. magazine column that reminded me of how many entrepreneurs don’t give enough thought to how their business will react to abrupt market changes. This is especially true when business is going well. But there...
by Norm Brodsky | Jul 31, 2019 | Business Tips, Marketing
Getting customers to take notice of your company can be a tough gig. One seemingly easy way to get the word out is to partner up with another business for a cross promotional deal. In theory the idea sounds great, and many a marketing partnership has been mutually...