by Norm Brodsky | Nov 20, 2019 | Customer Service
Recently my wife and I met up with a friend and master salesperson, “Linda.” Linda runs a hat shop in Manhattan – a tiny shop that manages to hold its own against both big retailers AND e-commerce stores. As I sat in Linda’s shop, waiting for...
by Norm Brodsky | Oct 30, 2019 | Business Tips
A little luck can go a long way in growing a business, but as I discussed in a four year old post from my Inc. magazine column, the challenge is knowing the difference between good business sense and plain good luck. I’ve had my share of luck over the years, but...
by Norm Brodsky | Aug 14, 2019 | Business Tips, Entrepreneurship, Mentoring, Oil & Gas Industry
Recently I stumbled over a 4 year old post from my Inc. magazine column that reminded me of how many entrepreneurs don’t give enough thought to how their business will react to abrupt market changes. This is especially true when business is going well. But there...
by Norm Brodsky | Jul 31, 2019 | Business Tips, Marketing
Getting customers to take notice of your company can be a tough gig. One seemingly easy way to get the word out is to partner up with another business for a cross promotional deal. In theory the idea sounds great, and many a marketing partnership has been mutually...
by Norm Brodsky | Jul 17, 2019 | Business Tips, Mentoring, Small Business
I’m a big believer in building a company today as if you were going to sell it for maximum dollars tomorrow. The fact that you might not actually be selling your business doesn’t matter. “In other words, no shortcuts. Do what’s best for the...